“University of Georgia researchers have found that when it comes to convincing patients that sugary drinks lead to obesity, the virtual-reality message sinks in far more deeply than an ordinary pamphlet.
“We’ve found virtual reality to be much more effective than pamphlets or videos at getting the message across and prompting behavior change,” says Grace Ahn, an assistant professor in advertising who leads Georgia’s virtual-reality research efforts.
Virtual-reality researchers have shown that letting people experience the future today makes them more likely to change present-day behaviors. That makes virtual reality a good fit for preventive health care, says Ms. Ahn.”
Image: GRACE AHN, UNIVERSITY OF GEORGIA
By AMY WESTERVELT at The Wall Street Journal